Below are a few key professional document sharing platforms:

DocStoc
DocStoc, a document hosting service, contains over 23 million professional documents in a variety of categories including: legal, business, financial, technology, education and creative.  This award winning community allows users and businesses to upload and share their documents with professionals across the globe for free.
Recently, DocStoc launched “DocStore,” a members-only feature that allows professionals to sell documents via DocStoc’s embedded document viewer.  The DocStore Marketplace will allow professionals to monetize documents created for their business, such as agreements, wills and trusts, contracts, etc.

Scribd
Scribd is a document sharing service that allows users to read, print, download and send documents to their mobile devices.  The Business/Law Category on Scribd includes legal documents, presentations and articles written by lawyers.  The Scribd Store’s Business/Law section contains over 100 pages of professional documents.

SlideShare
SlideShare is widely known as a PowerPoint presentation hosting center, though it is also a document and video sharing center for professionals.  SlideShare boasts an event calendar for professionals that can be accessed anywhere in the world and does not require a paid account to add a professional event.

Web CMS Document Manager
A Web CMS Document Manager allows law firms to post their published works directly onto their website.  Web CMS’s are built for search engine optimization and to drive traffic to a law firm’s website – the site administrator has to power to add, edit and delete articles in a centralized location which allows for easy access and sharing.  The user also has the freedom to organize countless documents and determine how the articles are displayed on the page.

JD Supra
JD Supra is a document sharing website solely for lawyers and legal professionals.  JD Supra allows users to create online portfolios of articles, newsletters, alerts, court filings and presentations.  Along with the website, JD Supra also boasts a LinkedIn, Twitter and Facebook which it streams articles to.  The site also syndicates articles to third-party resources such as Newstex, Complinet and Justia.

Positioning yourself and your law firm as a thought leader through a variety of platforms not only establishes credibility, but builds a large online footprint for your law firm.  For more information on optimizing all aspects of your Internet marketing campaign visit: http://www.auctorilaw.com/search-engine-optimization.aspx.

According to WorstPills.com each year:

• Over 28,000 cases of life-threatening heart toxicity occur from a commonly used digitalis
• 41,000 older adults are hospitalized; 3,300 die from ulcers caused by NSAIDs
• 16,000 injuries occur from automobile accidents which are attributable to the use to psychoactive drugs
• 32,000 older adults suffer from hip fractures attributable to drug-induced falls
• Nearly 163,000 older American suffer from serious mental impairment caused or worsened by drugs
• Drug-induced Parkinsonism has developed in 61,000 older adults due to the use of antipsychotic drugs.

Each year, more than 9.6 million adverse drug reactions occur in older Americans adults which means every hour, another elderly person faces a life threatening illness from a drug-related reaction.  Many, however, do not report their reactions to doctors because they associate their illness with age, or unrelated illnesses. (Source: worstpills.com)

Those who are affected, both family members and patients, that are unaware are unable to seek a proper settlement for the hardships they’ve endured.

The key to awareness is ensuring your law firm is a top Internet resource in alerting the public of drugs immediately after they are recalled.
Maintaining up-to-date information on your law firm’s website is imperative when raising awareness about these drugs.
In order to do so, you must have access to your site 24 hours a day, 365 days a year, without the hassle of contacting a web developer to make changes.  Strengthening your firm’s Internet presence will build your law firm’s credibility and improve your search engine ranking.  When people are looking for a solution, you want your law firm to be top-of-mind when they are searching for a resource.

What has been your law firm’s most effective avenue in alerting the public of drug recalls?

Engage Prospects

Firms now have the ability to engage their prospects more frequently with important information which can include – but is not limited to:

• Recent changes in laws and clauses (copyright laws, federal regulations, etc.)

• Important information for business owners

o Such as potential losses and liabilities in acquiring a business.

• Participation in community and charity events.

• Noteworthy news items.

• Articles published in newspapers, magazines, journals.

• News on settled claims within the firm.

• New associates and partners and their specialties (malpractice, personal injury, etc.)

Retain Existing Clients

Clients – in any industry – appreciate communication. Updating a website with relevant information builds trust with current clients- which increases the chance for that client to return and recommend the firm’s services to others. Auctori:law’s legal content management system allows law firms to frequently add and update their website’s information.

Firms can also utilize Auctori:law’s custom field generator to further customize the news and articles they post by grouping them in categories such as: practice groups, attorneys, as a homepage display, or to organize publications by attorney and practice.

Organizing and providing links to publications by attorney or practice allows firms to position themselves as leaders in the legal industry and makes their information easily accessible to those searching for an attorney online.

As law firms become more prevalent on the internet it will become essential to work with a company that provides law firm SEO services.

In addition, your legal blog is a very important component of your law firm’s Internet marketing strategy, due to the fact that it is one of the most effective places for you to demonstrate value to your clients online.

When it comes to law firm marketing the value of blogging is unlimited, as it creates a clear, credible and constant voice for your law firm. Blogging also allows your lawyers to showcase their strengths and attributes, which can separate your firm from the pack. Through active blogging, prospective clients will develop a sense of security with your legal team as they read your blogs about similar cases, verdicts and opinions, reassuring them of your legal expertise and knowledge.

In conclusion, with high quality content and SEO integration, you will achieve better search engine rankings for your site, which leads to an increase in the amount of unique visitors, resulting in new clients.

Search engine optimization (SEO) is an important aspect of internet marketing that increases your website’s visibility by improving placement on organic search engine results. SEO can position your law firm above the competition resulting in an unmatched method for advertising and promoting your firm. Be sure to update your website with profile cases, upcoming speaking engagements, news, articles, commentary regarding new laws and lawyer biographies. These regular medications emblemize a law firm’s credibility validation. In other words, it demonstrates that the attorneys are leaders, who are current in their area of expertise. Implementing a legal content management system, such as Auctori:law, eases the process of having an up to date website. A Legal CMS automates the crucial processes of integrating new updates, ensuring search engine visibility, as it multi-tasks as an automated Internet marketing instrument, syndicating events, news and other legal matters to search engines.

To learn more about our brand management for law firms, please contact us.

In conjunction with having a well-designed and search engine optimized legal website, it is critical that your business has a strong presence on social media networks.  A successful website will receive as much traffic from law firm social marketing as it does from search engines, and a comprehensive social media program is necessary to achieve this. Social media sites have the ability to steer clients to your website, send targeted messages, establish your brand online and create an open line of communication between your law firm and your clients.

A recent survey from communications consultancy Greentarget notes that, “While the more traditional marketing channels for law firm credentialing continue to dominate … in-house attorneys now are using new media platforms to deepen their professional networks; to obtain their legal, business, and industry news and information; and to enrich their social and personal lives. Most importantly, they expect that trend to accelerate in the future.”

1. Do you know enough on the legal topic to write a blog post?

If your law firm has hired a professional writer, do they have enough background legal knowledge and do they put in adequate time to research the topics in which they are writing? If not, you may have a problem, which will only result in your firm losing credibility.

2. Can people outside of the legal bubble understand the post?

 Non-lawyers are genuinely interested in the law and topics lawyers may be writing about.  They are also potential clients. Have you written your post in a way that is easily understtof by a variety of audiences?

3. Is your post keyword optimized for search engines?

No matter how great it is, content must be found before it can be of use. If your website is still new and small, achieving a good ranking through the use of the most popular keywords may not be the best strategy.

4. How does your blog entry fit into your law firm’s marketing and public relations goals?

How do you see your law firm’s website or blog fitting into your firm’s internet marketing and PR plan? Do you have concrete and specific goals for these tools? Are you measuring the performance through programs such as Google Analytics?

In conclusion, one of the best ways to put a face and voice on your legal expertise is to blog. When done correctly, building a credible discussion resource on legal topics can boost credibility, attract new clients, maintain current clients and build your reputation as a leader in the industry.

To learn more about social media services for law firms, please contact us.

When used to a lawyer or law firm’s best advantage, social media has the power to serve as an effective public relations tool that has the power to increase awareness of a lawyer’s expertise, knowledge or experience in their practice area. In addition social media has the ability to create and build on relationships that will make a positive impact not only on a lawyer’s image, but also on their overall career.

Lawyers who successfully leverage social media tools to communicate, collaborate and network have a distinct advantage over those who do not. The most effective way for lawyers to use social media is to talk to people, not at them. Engage in conversation with others, don’t simply advertise your services or firm. Share information about your yourself and your personal experiences, and most Importantly, don’t be afraid to take off your “attorney hat” and talk like you would in everyday conversation with friends, social media should be fun too! Excerpt from The Lawyerist Blog Post “Yes, Even Lawyers Can Be Social”

On Monday, May 3, Auctori:law Reprentative, Steve Thomas, gave a presentation at the Association of Legal Administrator’s Annual Conference (ALA Annual Conference) which covered the hot topic of social media and search engine optimization and how they are relevant to you and your law firm at the vendor showcase session. Below is Steve’s presentation “Growing Your Legal Business Through Social Media and Search Engine Optimization.”

Check out the Presentation!

AuctoriLaw is so easy to use, it requires very little training. 

Imagine managing all updates in house. AuctoriLaw is the one legal CMS, imparting law firms the autonomy to manage all updates whenever, wherever. That means that downtime, loss of productivity and extra expenses are no longer an issue. There’s no more contacting and waiting for the web designer or IT team to add new content, upload photos or remove antiquated sales copy.

Auctori Law affords do-it-yourself (DIY) functionality.

And while Auctori Law is built with search engine optimization (SEO), it’s completely unnecessary for your administrators to spend anytime learning SEO. All they have to do feed AuctoriLaw a regular diet of content updates and posts.

AuctoriLaw enables you to automate legal Internet marketing.

As for syncing social media with your legal CMS, AuctoriLaw has a built in feature to publish all tweets and Facebook status reports on your Web site’s home, news or blog page.

Since, Auctori law is designed with integrated SEO, every content update exposes an attorney’s website to search engine visibility. This in turn assures higher search engine rankings. As search engine optimization (SEO) is an integral facet for fortifying a law firm’s online presence, Auctori fuels your competitive advantage.

A review of law firm web case studies illustrates AuctoriLaw’s search engine optimization efficacy. Please visit AuctoriLaw.com to evaluate the abounding benefits of the premier law legal content management system with built in search engine optimization.

Content management systems (CMS) are customizable web applications, architected for the discerning requirements of the corporate brand and infrastructure specifications. Auctori™ is unlike the average content management system. Since, the CMS is built for SEO, it works to keeps sites exposed to targeted traffic. Presenting convenience, efficiency and Internet marketing all in one.

What it does?

Customized to sync branding, search engine and law firm marketing benchmarks, this CMS delivers on:

• Online visibility
• Web design continuity
• Workflow productivity
• Flawless dynamic form generation
• Automatic, archiving and updates
• Web design for multiple platforms PCs, Smartphones and notebooks
• Hassle-free functionality

How it works?

As Auctori™ is a CMS built for SEO (search engine optimization), it is compatible with any site design and specifically developed for law firm marketing.

Auctori’s robust functionality, features the following benefits:

• A built in attorney biography module simplifies updating partner and associate’s bios
• Auctori doubles as a filing system. With automatic archiving, there are not any documents to file, track or organize.
• Modify site navigation anytime the urge strikes — sans the downtime, Auctori alleviates the need to contact the web design company. Whether you want to test a drop down menu or change the site’s navigation, Auctori enables your firm’s autonomy.
• Maintain Web site security —  Auctori warrants that the designated departments are authorized to access, modify and add content.
• Auctori warrants operational efficiency. Regardless of a partners’ whereabouts, Auctori improves the response time for time sensitive information, allowing team members to access and administer confidential documents, wherever and whenever.  

Designed by The Net Impact, a UniDev Company, attaining the power of Auctori is a matter of clicking CMS built for SEO