Websites should have the ability to be translated into virtually any language which will allow users to communicate to a global audience in their native language allowing the law firm’s message to reach diverse prospects.   Websites with an i18n Frame allows settings on user profiles to be changed so that the interface is instantly translated into the administrator’s native language.

Translating website content to effectively target a specific market takes time.  Simply throwing the content into an auto-translate tool online is ineffective.  Translating the information from your company’s website into the target language must be done by native speakers in your law firms’ country.

Google’s Webmaster Tools Blog states: “Automated translations don’t always make sense and they could potentially be viewed as spam. More importantly, the point of making a multilingual website is to reach a larger audience by providing valuable content in several languages. If your users can’t understand an automated translation or if it feels artificial to them, you should ask yourself whether you really want to present this kind of content to them.”

If law firms in the United States want the content of their website translated into Spanish, they must be sure that the translator is someone from the U.S. who speaks Spanish to ensure your message is delivered correctly.  Neglecting to do this may result in a mistranslation.   Law firms must have the ability to ensure content is translated with the intention of capturing a target audience.

Successfully launching a multilingual website and marketing campaign for your law firm will increase opportunities to secure clients in a niche market.

Below are a few key professional document sharing platforms:

DocStoc
DocStoc, a document hosting service, contains over 23 million professional documents in a variety of categories including: legal, business, financial, technology, education and creative.  This award winning community allows users and businesses to upload and share their documents with professionals across the globe for free.
Recently, DocStoc launched “DocStore,” a members-only feature that allows professionals to sell documents via DocStoc’s embedded document viewer.  The DocStore Marketplace will allow professionals to monetize documents created for their business, such as agreements, wills and trusts, contracts, etc.

Scribd
Scribd is a document sharing service that allows users to read, print, download and send documents to their mobile devices.  The Business/Law Category on Scribd includes legal documents, presentations and articles written by lawyers.  The Scribd Store’s Business/Law section contains over 100 pages of professional documents.

SlideShare
SlideShare is widely known as a PowerPoint presentation hosting center, though it is also a document and video sharing center for professionals.  SlideShare boasts an event calendar for professionals that can be accessed anywhere in the world and does not require a paid account to add a professional event.

Web CMS Document Manager
A Web CMS Document Manager allows law firms to post their published works directly onto their website.  Web CMS’s are built for search engine optimization and to drive traffic to a law firm’s website – the site administrator has to power to add, edit and delete articles in a centralized location which allows for easy access and sharing.  The user also has the freedom to organize countless documents and determine how the articles are displayed on the page.

JD Supra
JD Supra is a document sharing website solely for lawyers and legal professionals.  JD Supra allows users to create online portfolios of articles, newsletters, alerts, court filings and presentations.  Along with the website, JD Supra also boasts a LinkedIn, Twitter and Facebook which it streams articles to.  The site also syndicates articles to third-party resources such as Newstex, Complinet and Justia.

Positioning yourself and your law firm as a thought leader through a variety of platforms not only establishes credibility, but builds a large online footprint for your law firm.  For more information on optimizing all aspects of your Internet marketing campaign visit: http://www.auctorilaw.com/search-engine-optimization.aspx.

According to WorstPills.com each year:

• Over 28,000 cases of life-threatening heart toxicity occur from a commonly used digitalis
• 41,000 older adults are hospitalized; 3,300 die from ulcers caused by NSAIDs
• 16,000 injuries occur from automobile accidents which are attributable to the use to psychoactive drugs
• 32,000 older adults suffer from hip fractures attributable to drug-induced falls
• Nearly 163,000 older American suffer from serious mental impairment caused or worsened by drugs
• Drug-induced Parkinsonism has developed in 61,000 older adults due to the use of antipsychotic drugs.

Each year, more than 9.6 million adverse drug reactions occur in older Americans adults which means every hour, another elderly person faces a life threatening illness from a drug-related reaction.  Many, however, do not report their reactions to doctors because they associate their illness with age, or unrelated illnesses. (Source: worstpills.com)

Those who are affected, both family members and patients, that are unaware are unable to seek a proper settlement for the hardships they’ve endured.

The key to awareness is ensuring your law firm is a top Internet resource in alerting the public of drugs immediately after they are recalled.
Maintaining up-to-date information on your law firm’s website is imperative when raising awareness about these drugs.
In order to do so, you must have access to your site 24 hours a day, 365 days a year, without the hassle of contacting a web developer to make changes.  Strengthening your firm’s Internet presence will build your law firm’s credibility and improve your search engine ranking.  When people are looking for a solution, you want your law firm to be top-of-mind when they are searching for a resource.

What has been your law firm’s most effective avenue in alerting the public of drug recalls?

Engage Prospects

Firms now have the ability to engage their prospects more frequently with important information which can include – but is not limited to:

• Recent changes in laws and clauses (copyright laws, federal regulations, etc.)

• Important information for business owners

o Such as potential losses and liabilities in acquiring a business.

• Participation in community and charity events.

• Noteworthy news items.

• Articles published in newspapers, magazines, journals.

• News on settled claims within the firm.

• New associates and partners and their specialties (malpractice, personal injury, etc.)

Retain Existing Clients

Clients – in any industry – appreciate communication. Updating a website with relevant information builds trust with current clients- which increases the chance for that client to return and recommend the firm’s services to others. Auctori:law’s legal content management system allows law firms to frequently add and update their website’s information.

Firms can also utilize Auctori:law’s custom field generator to further customize the news and articles they post by grouping them in categories such as: practice groups, attorneys, as a homepage display, or to organize publications by attorney and practice.

Organizing and providing links to publications by attorney or practice allows firms to position themselves as leaders in the legal industry and makes their information easily accessible to those searching for an attorney online.

As law firms become more prevalent on the internet it will become essential to work with a company that provides law firm SEO services.

Over the past 25 years, Hendricks has worked specifically with law firm and various marketing media including: website development, search engine marketing, yellow pages, cable television and direct mail. Before joining Auctori:law, Hendricks was most recently involved as a Client Development Specialist for Lexis Nexis Martindale Hubbell. In her role as Client Development Specialist, Hendricks was responsible for technical sales and the marketing of numerous internet marketing products and legal publications. Hendricks is a graduate of Southeast Missouri State University with a BS in Business Administration and received an MBA from St. Louis University.

“This is the career that I’ve been training for my entire life, and I’m very happy to be with Auctori:law,” said Hendricks.

Read the Press Release

With the legal content management system Auctori:law, law firms can create and manage their attorney biographies quickly and easily with the biography management system. With this legal CMS module, users have the ability to enter a wealth of information to create a customized biography for each attorney at your firm.

• Create customized biographies for each attorney at your firm
• Update biographies quickly and easily
• Automatically generate a VCard for download
• Groups are automatically updated when a biography is added or updated
• View as a print friendly PDF – styled to professionally display your biography

Auctori:Law understands how different visitors expect to see and interact with the information on your legal firm’s website. This legal CMS makes it possible for firm’s to reflect their credibility by highlighting their most valuable assets: their attorneys.

The legal marketng professionals at Auctori:law believe that there should be a focus on the firm’s attorneys, businesses segments, client needs, prospective clients, project and case management, noteworthy news, civic group involvements, associations and any person or agency seeking to conduct business with, or obtain information about your firm. Auctori:law analyzes each clients stated objectives, requirements and desired services and their team fully prepared to create and support a premier website, that meets those specific needs.

Fiscally effectual. Rather than depend on cold, cold leads, generated by a third party, AuctoriLaw legal content management system enables any-sized law firm to harvest their own targeted leads. The lead generation module is an award winning module.  When one compares the cost-savings of  a  new website design with built –in lead generation, the return of investment is infinite.

Instantaneous. Auctorial Law is not only built for any sized attorney’s office, but comprised of intricate web applications, enabling automated search engine optimization. Each time the legal content management system receives a new injection of media content, the update is funneled to RSS feeds. This means the regular posts to the law firm’s bulletin, blog or whatever media forum assures immediate exposure.

 All inclusive. AuctoriLaw incorporates all aspects of Web marketing. With a built in search engine optimization (SEO), synchronized social media networks and robust lead generation, the Auctori legal content management systems entwines all the online law firm marketing components to fast forward exposure to new business opportunities.

Unlike other web applications and legal content management systems, with limited functionality, rigorous training requirements and programming counterproductive to the Internet market objectives, AuctoriLaw  works in alignment with a law firm’s benchmarks.

 Please click on legal CMS, read more about how AuctoriLaw aligns the law firm marketing strategy for maximum exposure.

Schedule it. Using the AuctoriLaw legal content management system with search engine optimization, plan an editorial schedule for publishing new press releases. A bi-weekly timetable is a realistic benchmark.

Press releases, which drive traffic, attracting search engine hits and converting unique visitors, are cost effective marketing tools.

Strategize it. Choose keywords wisely. Create a roster of keyword phrases, which best reflect your law firm’s legal services, specialties and brand Crafting an optimized press release begins with conducting keyword research using Google’s analytic’s tool. Next, input the keywords phrases into Google’s keyword tool.

Based on the keyword’s competitiveness and Google’s recommendations, choose one to three keyword phrases to develop the press release marketing campaign. Architect the law firm press release with two primary objectives: 1) to capture search engine traffic 2) to edify or convert the target market.

Keywords star as the press release’s title.

Integrating the keywords gleaned from the keyword research, create a title. For instance, the press release title below incorporates the keywords: law firm in New York, and Paxil lawsuit.

Law Firm in New York Litigates Paxil Lawsuit

Write and publish it. Include the main keywords at least a handful of mentions in the press release. Since the aforementioned keywords are popular but not overly competitive, the press release should generate substantial targeted traffic.

Please click on Press Release Optimization” to learn how the innovators of AuctoriLaw, the legal content management system can extend your law firm’s reach.

Productivity and marketing are merely interchangeable with the Auctorilaw, legal content management system. Updating attorney biographies, publishing litigation victories and posting articles about how new local legislations concern prospective consumers — all nurture a law firm’s online exposure. 

The proceeding techniques are seven concise steps for maximizing productivity to acquire new clients.

1)    Select a legal content management system, which offers customization features that accommodates the unique legal marketing agenda of your firm.

2)    Create five to six categories, highlighting the legal services provided at your law firm. The attorneys’ bios, press releases/news, recent statutes, legal advice and other pertinent information of interest are appropriate for the legal CMS.

3)    Develop an editorial schedule. Delegate specific topics to different contributors with varying deadlines. (Devise a schedule to allow the administrator adequate time to make editorial changes).

4)    Choose a legal content management system, which can be designed to concur with the rest of your Web site and brand identity.

5)    Compare the AuctoriLaw legal content management system to similar web applications.

6)    Subscribe to a legal content management system, affording your law firm the independence to make site modifications as often as necessary (without requiring assistance from the Web design company).

7)    In order to assure that each time the law firm’s site is updated and optimized for search engine exposure, shop for legal content management systems with built in search engine optimization SEO.

With the ease of the AuctoriLaw legal content management system and regular site modifications, productivity heightens the possibilities for obtaining new clients and cases—simultaneously assuring Internet exposure.

Please click Legal CMS to investigate the productivity and marketing capabilities of AuctoriLaw.