Archive: Law firm marketing
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Mar 15, 2011
No CommentsThe Legal Professional’s Guide to Social Media
When social networks are used to promote a lawyer or law practice, though effective on their own, they should ultimately contain a call to action to drive traffic back to the law firm’s website. Not only do these social networks offer increased exposure to legal professionals, profiles and content, they also have the ability...
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Feb 11, 2011
1 CommentMultilingual Websites for Immigration Lawyers
Marketing strategies for immigration law firms should always include multilingual components. It is imperative that immigration lawyers allow their websites to be viewed in several languages in order to accommodate prospects. Limiting a website to be viewed in only one language puts law firms at risk of losing a large quantity of potential clients. Websites...
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Nov 24, 2010
No CommentsSharing Your Legal Documents and Presentations on the Web
Maintaining high visibility is crucial when engaging prospective clients. Posting and sharing legal presentations on the web positions you and your law firm as thought leaders in the legal industry, while increasing opportunities for search engine optimization. Below are a few key professional document sharing platforms: DocStoc DocStoc, a document hosting service, contains over 23...
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Nov 08, 2010
No CommentsWhat Your Law Firm Can Learn From Negligent Drug Companies
In the first half of 2010, nearly 300 prescription drugs had been recalled. Though prescription medications are evaluated by the Food and Drug Administration (FDA), some individuals experience adverse reactions resulting in serious illness and seek punitive damages for medical bills, pain and...
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Oct 26, 2010
1 CommentLaw Firm Marketing: Thinking Outside the Blog
It seems impossible to find a marketing blog that doesn’t tell you: “The key to a successful marketing campaign for your law firm is to Blog! Tweet!...
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Sep 21, 2010
1 CommentEngaging Prospects with Auctori:law’s Article and News Updates
Auctori:law’s Article and News Module allows law firms to add and modify significant information on their Legal Content Management System that they’d like to share with site visitors – particularly current, and prospective clients. Engage Prospects Firms now have the ability to engage their prospects more frequently with important information which can include – but...
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Jul 22, 2010
2 CommentsLegal Blogging to Boost SEO Rankings
Establishing a legal blog has a variety of search engine optimization benefits. A well written blog post is most likely to get picked up by the search engines and other bloggers – creating a snowball effect. When these sites link back to your blog, they provide you with high quality, relevant and contextual links back....
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Jun 24, 2010
No CommentsBoost Your Law Firm’s Brand Credibility Online
A critical component of law firm brand management is your firm’s center of Internet marketing and communication- your firm’s website. With more and more people searching for legal services online, not having a user-friendly and attractive website that is consistent with your brand image can cost your firm the opportunity to convert new visitors. A...
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Jun 11, 2010
No CommentsLaw Firms Place Focus on Internet Marketing
Forget the tv commercials, radio spots, and print news advertisements. With more and more people searching for legal services online, this is the year that law firms are focusing on their Internet marketing efforts. Not only will a great web marketing campaign boost the brand and image of your law firm, it can also be...
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Jun 01, 2010
No CommentsLegal Blogs – Content is King, Quality is Queen
In its May 2010 issue of the ABA Journal, writer Rachel M. Zahorsky tackles the topic of bad legal blog marketing. Zahorsky explains the controversy over the blogs, which some have criticized as little more than duplicates of local accident reports designed to dump search engine optimized content onto the Internet without adding to the legal discourse....
