VickieHendricks | July 27, 2010
As much as you may be tempted to reduce your law firm marketing efforts during recessionary times, it is a proven fact that law firms that aggressively market their services during these difficult times will be better positioned for success when the economy turns around. So if we all know this – why aren’t law firms flexing their [...]
admin | July 22, 2010
Establishing a legal blog has a variety of search engine optimization benefits. A well written blog post is most likely to get picked up by the search engines and other bloggers – creating a snowball effect. When these sites link back to your blog, they provide you with high quality, relevant and contextual links back.
In [...]
admin | June 24, 2010
A critical component of law firm brand management is your firm’s center of Internet marketing and communication- your firm’s website. With more and more people searching for legal services online, not having a user-friendly and attractive website that is consistent with your brand image can cost your firm the opportunity to convert new visitors. A [...]
admin | June 11, 2010
Forget the tv commercials, radio spots, and print news advertisements. With more and more people searching for legal services online, this is the year that law firms are focusing on their Internet marketing efforts. Not only will a great web marketing campaign boost the brand and image of your law firm, it can also be [...]
admin | June 1, 2010
In its May 2010 issue of the ABA Journal, writer Rachel M. Zahorsky tackles the topic of bad legal blog marketing. Zahorsky explains the controversy over the blogs, which some have criticized as little more than duplicates of local accident reports designed to dump search engine optimized content onto the Internet without adding to the legal discourse. [...]
admin | May 24, 2010
According to the recently released, 2009 American Bar Association Legal Technology Survey Report, one in eight firms uses social media. The report also stated that tools that use the Internet are significantly increasing the productivity of lawyers and decreasing their wasted time.
When used to a lawyer or law firm’s best advantage, social media has the [...]
Holly | May 8, 2010
Finally, a legal content management system built to align the law firm’s marketing strategy for prospective client exposure and retention. Law Firm CMS.com evaluated the AuctoriLaw legal content management system for features
Holly | May 1, 2010
s, a legal CMS affords attorney offices the capacity to administer internal press release marketing campaigns. The proceeding tips demonstrate how to use a legal content management system to develop a press release marketing campaign
Holly | April 10, 2010
law firms are beginning to see a rebound in client cases. Maintaining a regular regimen of law firm marketing bolsters lead generation and search engine visibility. Use the following tips to feed your legal content management system a decent die
Holly | April 3, 2010
Thanks to the AuctoriLaw, legal content management system law firm marketing is merely an automated process. There’s no more meeting with search engine optimization consultants.