Since, I would like to give each contributor key content writing guidelines, can you provide any writing tips that will bolster or law firm’s search engine optimization and add highlight content ideas for our news center / blog?

Developing a strategic content management schedule and agenda for your law firm’s CMS assures the best return on your Internet marketing plan investment. Moreover, developing a strategy today, alleviates the chances of mismanaging your site’s search engine optimization marketing strategy.

Share the proceeding checklist with your blog’s contributors:

• Create a list of web pages, specific to your law firm’s offerings?
• Brainstorm a content strategy around the attorney’s of  your practice’s primary services.
• If your law firm has a high ratio of litigation wins, consider adding a legal score board to your site.
• Remember to refresh lawyer bios, reflecting recent cases and memberships.
• Add a reference library or overview of legal terms.
• Set word count entry limitations. For instance, 250 to 400 words per CMS post is adequate.
• To nurture site loyalty add an interactive advice column.
• Include new legislations or controversial bytes about current news, pertaining to the law.
• Improve search engine exposure, by showing contributors how to link keywords, pertaining to your law firm’s legal services.
• Remember to nourish the content management system with regular updates.

Read more about CMS management.

Prioritize.
To avoid being side tracked with superfluous features, prioritize the most important tasks that your administrators and partners need to streamline the workflow. Since, a few compromises and trade-offs may be necessary, be sure to rank features according to relevancy.

Be selective.
Just as a legal client would not hire a patent attorney for a criminal defense case, why would you hire a company that produces generic content management systems? Thousands of Web site companies design content management systems. However, not all specialize in the development of law firm CMSs. Choose a company with an extensive portfolio of content management systems designed for law practices. For instance, Auctori:law has both a portfolio and law firm case studies, validating their expertise.

Learn.
Regardless of how easy the content management system developer says the software is — require an in-house or off-site training course. It will save a lot of time and frustration.

Test-drive.
Take the content management system for a test drive. Make sure that all the partners and team members of your firm are comfortable with the functionality and the efficiency at which tasks are expedited.

Qualify.
Use the above tips to qualify a web design company with a proven track record for designing content management systems for law firms.

Click law firm CMS to investigate a content management system for your practice.

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