|
|
Forget the tv commercials, radio spots, and print news advertisements. With more and more people searching for legal services online, this is the year that law firms are focusing on their Internet marketing efforts. Not only will a great web marketing campaign boost the brand and image of your law firm, it can also be a great tool for generating traffic to your firm’s website, resulting in more leads and (hopefully) more clients.
In conjunction with having a well-designed and search engine optimized legal website, it is critical that your business has a strong presence on social media networks. A successful website will receive as much traffic from law firm social marketing as it does from search engines, and a comprehensive social media program is necessary to achieve this. Social media sites have the ability to steer clients to your website, send targeted messages, establish your brand online and create an open line of communication between your law firm and your clients.
A recent survey from communications consultancy Greentarget notes that, “While the more traditional marketing channels for law firm credentialing continue to dominate … in-house attorneys now are using new media platforms to deepen their professional networks; to obtain their legal, business, and industry news and information; and to enrich their social and personal lives. Most importantly, they expect that trend to accelerate in the future.”
