admin | June 24, 2010
A critical component of law firm brand management is your firm’s center of Internet marketing and communication- your firm’s website. With more and more people searching for legal services online, not having a user-friendly and attractive website that is consistent with your brand image can cost your firm the opportunity to convert new visitors. A [...]
admin | June 21, 2010
The web is a work in progress and the importance of a complete search engine optimization and social media strategy for law firms cannot be taken lightly by any law firm that wants to generate new business and maintain strong relationships with current clients. Many law firms are missing out on new lead generation because [...]
admin | June 11, 2010
Forget the tv commercials, radio spots, and print news advertisements. With more and more people searching for legal services online, this is the year that law firms are focusing on their Internet marketing efforts. Not only will a great web marketing campaign boost the brand and image of your law firm, it can also be [...]
admin | June 1, 2010
In its May 2010 issue of the ABA Journal, writer Rachel M. Zahorsky tackles the topic of bad legal blog marketing. Zahorsky explains the controversy over the blogs, which some have criticized as little more than duplicates of local accident reports designed to dump search engine optimized content onto the Internet without adding to the legal discourse. [...]